How much should you ask for your used car?

Two cars with the same name can have very different prices. Before using a listing as your reference, check that you’re comparing the same version. That often makes the difference between a realistic price and a car that stays online.

Start with the right version

Note the engine, power, gearbox, drivetrain and first registration. Add the body style and generation. A changeover year can include two different versions with very similar names.

Then look for cars of that version with similar mileage and age. Exclude prices explained by an accident, a significant fault or a special situation that doesn’t match yours. For an imported vehicle, also check what is included and what still needs to be done.

Look behind the price

A panoramic roof, remaining warranty or well-documented maintenance may matter to a buyer. Tyre condition, upcoming repairs and the car’s history also play a part. The aim is not to add up the original cost of every option, but to understand the differences a buyer will see between your car and the alternatives.

TCS considers factors including visual and technical condition, age, mileage and the market when determining a selling value. An estimate based only on specifications is no substitute for looking at the car itself.

An asking price is not a sale price

A listing shows what a seller is asking. It does not prove that they’ve received an offer for that amount or that the car will sell at that price. Don’t automatically use the most expensive listing as your reference.

Build a small, consistent comparison group instead and see where your car fits. If you ask more, be ready to explain the difference with visible, verifiable details such as condition, maintenance, equipment or warranty.

Compare what you will actually receive

A trade-in offer and a private selling price do not cover the same service. Start with the outcome for you: the amount you’ll actually receive, the time needed to sell and any fees.

If you use an intermediary, ask which fees will be deducted, when and for which services. Then compare your net proceeds with a concrete trade-in offer. A difference between two advertised prices is not, by itself, a gain for the seller.

Reassess using the right signals

If people view your listing without making contact, it may be worth checking the price or presentation. Calls that lead nowhere can point to missing information or a gap between the photos and what buyers discover.

Before dropping the price at random, revisit comparable listings that are still available and feedback from viewings. Correct confusing information and photos. If the positioning no longer holds up against current alternatives, adjust it knowing why.

Official sources and procedures

TCS: what goes into a valuation